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How to benefit from Conversational Marketing

Conversational Marketing

What is conversational marketing? All of us have some initial answers to this question. And of course, everyone is correct. This is a marketing strategy that is made through conversations, whether it is a real-life or chatting with mobile phones and apps. Everybody knows that word-of-mouth is the best way of spreading information and this can be served to have better marketing results. In this blog post, I am going to answer this question in-depth as well as provide interesting examples of conversational marketing.

Eventually, what is conversational marketing?

This is a way of engaging your audience, whether it is a website visitor or existing clients, with chattings and dialogue with the help of messages and chatbots. This is already a popular way of communication and different companies are based on the following service providing innovative solutions to businesses. The purpose of this process is to make sales just like any other funnels of marketing. And the most fascinating fact is that the following tool makes quick sales due to the power of real-time communication.

Some Conversational Marketing Channels

Let’s first describe the process of how conversational marketing comes into reality.


The whole story begins with a little chatbot on the right corner of the website. The aim of this step is to be engaged in a conversation and a chatbot starts asking simple questions in order to understand the real insights of a client. What is the purpose of visiting a website, does he/she want to buy from you or not at all? The first phase is important as its starting point of conversational marketing. The chatbot either completes the sales process or gets the user to the right person, who will answer complex questions and requests.

Here comes the second phase of live messenger or video when a customer needs to have a complete answer to his/her questions, and the salesperson or assistant must satisfy the needs of the customer, whether it is with the help of live messenger or live streaming video.


Using emails for marketing purposes is very popular nowadays and conversational emailing is one of the most common ways of spreading your word. And emails with the tone of conversations are what bring final sales. The friendly tone makes people interested in the content. The content itself has all the requirements, the free ebooks, different call-to-actions, links to blogs, and all these are written in a conversational style.
Another way of targeting clients is doing everything to make them call your salespeople and understand clearly what you can provide them.

Different types of email flows are created to make us interested in an offer. There is the first email, which describes clearly what service they can provide us. Then after analyzing the email open rate, there comes 2nd, 3rd, and many others and they tell us why we should not lose our opportunity to subscribe to a service, the last offer, and so on. The email flow here finally makes you interested in the following service or product.


Everybody is aware that SMS has the highest open-rate 98%, and this means that it has the highest chances to make people involved in conversations. Sending people offers and waiting for some responses is where SMS marketing wins. But SMS is not like email, where you need to give clear call-to-action, and prospects will click to a link or just take the phone and to call the business and ask about the interesting offer. It is not the same when a conversation takes place in the apps like Viber and Whatsapp, where chatbots can direct conversations to the final destination, of course, the sales.

Some Benefits of Conversational Marketing Platforms

At first, it provides a better buyer experience, and you are able to engage customers immediately after they visit your website. As if a seller greets you and asks about their interests and issues.

Collecting important information about your potential customers and leads. From here you can find out their interests and especially what features of the service interest them the most.

Making sales becomes rapid, shortening the sales funnel dramatically. After a conversation, users are keen to make quick decisions when they have all the answers to their questions.

Improves the conversion rate, some reports claim that the following pipeline brings more clients improving the rate from 15% to 20%.

2 Examples of Conversational Marketing

The Hubspot conversational marketing

They provide us all, both email templates and easy chatbots to make the marketing world more accessible. Of course, their sales and marketing combinations provide us real-time communication with potential customers which of course will lead to final sales.

Moreover, Hubspot used messenger to register for their four days of Facebook Campaigns.

London & Company conversational tactics

The company simply used chatbot options instead of forms for collecting useful information about their leads. The ordinary and friendly style of this trick increased the engagement rate and user-friendliness of this campaign.

Hellofresh chatbot

They launched the Freddy Fleshbot where customers could chat with Freddie with a chatbot.

Freddie is a super function chatbot that provides recipe ideas, answers to frequently asked questions. The chatbot does a great job at the time of the delivery process responding to all requests.

Overall the following tactics of conversational marketing is a complete adjustment to your general marketing strategy, especially when you have useful online tools that will obviously help businesses.

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CRM Marketing: Advanced Guide

CRM Marketing

CRMs have facilitated all the actions linked with online business and especially the sector of marketing. Collecting leads, understanding their insights, gathering in different segments, and sending personalized emails. These are just a few features of a good CRM system, and in the blog post, we are going to analyze some CRM tools and look at their main features closely.

What is CRM in Marketing?

Yes, a good question with multiple answers. CRM generally is a tool that facilitates the tasks of marketers, salespeople, and all the business people. Here, particularly, CRM provides different means to marketers to analyze, plan, and implement their tactics and strategies.

The tools like email marketing, sales tracking, and lead management are involved in a good system. So, doing marketing has become easy and simple with these kinds of tools that involve every little aspect of the term marketing.

How can CRM be used for marketing purposes?

Different purposes, different marketing tactics. To find out the purposes of marketing, we should count some of them and give clear descriptions as well as taking into account good marketing relationship management.

A customer overview

The best CRM tools provide various information about customers, including their industry, company size as well as some psychological insight like their preferences, and so on.

A well-organized email marketing

There are a lot of great tools for email marketing there, but good marketing CRM also includes up to date features which include personalization and various template designs and so on.

Event management

Just plan and implement your events in the fastest ways possible. After analyzing them with beautiful dashboards created specifically for good user experience.

These are just 3 main purposes of vast marketing notions, and now let’s check some CRM marketing tools and see their usefulness.

Everybody has heard about tools like Hubspot, Mailchimp, Zendesk, and so on. Why are they so popular? It is because of their complete simplified user experience. Business owners and marketers long for tools that would make their lives easier and give real value to their companies. So it is obvious that a good CRM service should provide data, tasks, and communication that are brought together in one central hub.

Here Are Some Great CRMs to Use for Better Business

Dynamics 365 for marketing.

Microsoft marketing automation gives clear solutions to its loyal users, though their fee is relatively high, they have several reasons for that.
They try to give full integrated customer journey solutions. It helps you to send the right messages at the right time based on the customer’s experiences.

Just test and choose the right content. Using the A/B testing can clearly define what messages can get a high open-rate, moreover, it helps to create and improve your messaging tactics.

t lets us target the right audience and focus on the highest priority leads by doing some leverage of data of Dynamics 365 customer insights.

ActiveCampaign CRM.

ActiveCampaign is a fully integrable tool which helps to connect different platforms and manage from one place. Here are some advantages of ActiveCampaign.

You can integrate more than 280+ tools, including Zendesk, Unbounce, Gmail, Facebook, and so on.

A specially made app for android. It allows managing and creating tasks, making calls, updates deals, and a lot more.

The following tool has very flexible pricing tactics. The minimum (lite plan) is very affordable with only 9$ you can subscribe to their services.

Zoho Marketing

Zoho marketing is a tool that also has a huge client base, they offer unique services to customers and about 3 of them I will talk right now,

  1. The drag and drop feature is a useful tool for creating customer communication paths as well as sales funnels and so on.
  2. Zoho provides a very detailed behavioral targeting of customers. The app understands how clients interact with products and generate ideas about the features that interest them most.
  3. A great lead generation tool. Zoho marketing automation only chooses the best prospects to become their clients as an integrated artificial intelligence system analyzes all the prospects and chooses the right ones.

Presenting Sharpspring CRM.

Just like other great CRMs Sharpspring also provides diverse and useful solutions to its clients. And here they are.

An important feature that Sharpspring provides is the VisitorID solution. It allows identifying twice the visitors, instead, other CRMs do it only once. It is a great tool for behavioral-based tracking and understands why the prospect clicks the buttons.

Sharpspring offers an opportunity to run a beautiful blog and gives all the required means to develop your website by adding rich and interesting blog posts.

Another feature is readable and actionable marketing reports. This helps to generate custom reports to review the campaign performances and share the information with clients and employees.

Marketo CRM

Marketo is created by Adobe and so it is obvious that the service has great advantages compared to its rivals. And here are they.
With the help of CRM lead management, Marketo engages buyers each step of their customer journey.

A great advantage that Marketo provides is the Adobe Experience Cloud, which helps us now to double our leads and power. Just an interesting trick to make their customers more loyal and engaged.

This is a super easy tool for analyzing your marketing campaigns and understanding exactly how marketing channels generate revenue.

Mautic CRM

Mautic CRM is a very easy-to-use app. Their website and their philosophy are so simple, with no sophistication and complication. Here are some advantages that Mautic provides.

  1. Mautic helps you to do marketing on an individual level, by having complete data about customers. The tool analyzes them and gives clear marketing solutions.
  2. The app gives you an opportunity to have full control over prices and you can change the pricing options and manage it in a simple way.
  3. Mautic is ready to build landing pages on WordPress or Drupal-powered websites. They have a specialized team for that.

How to set up CRM marketing automation.

The first phase is about collecting new leads for marketing campaigns. You just need to put some forms that suggest them leave their emails and contacts. So, this automatically adds to CRM.

The tools help us to gather automatically all information about the segments, therefore, to send them distinct, personalized messages. The following feature is very useful for businesses that have tons of email subscriptions.

CRM helps to build relationships with customers. For example, the system sends automatic hello campaigns to all its users.
Create automatic reminders about some check-ins that you want to do with your email users.

Some marketing automation strategies you can implement with your CRM.

Drip campaign implementation.

This is an email automation tactic that takes account of the behavior of email receivers.

Different kinds of emails are created on the way of the customer journey. If an email receiver takes action, for example, visits the website and makes a purchase, then he is considered as a customer and the next email is about another topic which is referred to as existing clients. Messages sent with Drip campaigns have an 80% higher open rate.

Automating team collaboration.

As time passes and companies grow, the notion of the collaboration gap appears. Many departments are unable to get information across without information losses. The problem is more vibrant when there are numerous customers. Today with the help of marketing automation platforms the customer information is available to all departments of companies. So, this makes it easy to interact with customers in all the parts of the company.

Just study the best practices in the market.

There are some leaders in the market who are used to implementing the newest technologies in CRM. Analyzing and finding out their key strategies and the way they do it practically is what we need in reality. There are some questions to be answered clearly.
How often do they send emails? What is the structure of their content? How often do they upgrade their content? DO they take into account the profile of their customer? And many other questions.

So at the end of the article, we need to answer the question. Why choose CRM with marketing automation?

This is a fully integrated management tool with various components that are mixed and presented to users with one easy tool whether it is sales or marketing automation management system. The features include web engagement, email marketing, email engagement, analytics, and so on. Doing marketing has become so simple nowadays due to CRMs with marketing automations.

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Two-Factor Authentication: Complete Guide

Two-Factor Authentication

We’ve all had that moment where you’re trying to sign in to a website you haven’t visited in some time and then you’re asked to enter an SMS code or answer a pre-set personal question. Now you have to jump through hoops just to get in! Of course, we are talking about two-factor authentication and while it sounds annoying you’d be surprised at how much you stand to lose without it.

The Importance of Two-Factor Authentication. Two-factor authentication is used by websites, applications, and platforms to keep your data and personal information private and secure.

Two-factor authentication has grown in popularity among top websites in the past decade so much so that hackers and data breaches have found creative ways to bypass traditional security measures. Read below to find out more about what two-factor authentication is, why we need it, and how some of the big players are finding new and improved methods of protecting your data.

What is Two-Factor Authentication

Two-factor authentication is simply a second way of proving your online identity to the website or application you are trying to access. This is an integral part of keeping your personal and financial data secure by requiring that you go through a post-password identity confirmation step in order to access a specific web-page, your account, or even reset a password.

It’s kind of like when your bank asks for a second form of ID. You just showed them your Driver’s License but now they want to see the same exact information to prove you are the same exact person? Just like there is no negotiating with a bank, there’s no way to bypass the two-factor authentication page. Of course, similar to a bank, the site is just doing its best to protect you, even if it doesn’t seem like it.

Multi-Factor Authentication Channels

As data breachers and hacking-bots have become more and more aware of the steps necessary to bypass authentication measures, large companies and organizations have taken additional steps in order to ensure their customers’ privacy online. In fact, some websites and apps have started using multi-factor authentication which means two or more authentication measures.

While this may seem like a headache, think about what you stand to lose. Depending on the website or application you are using, you could have stored information about yourself from simple things like your age, gender, and relationship status to more important data like your bank account number, social security number, and home address.

Here are some of the most popular multi-factor authentication methods in practice today.

SMS Authentication

The most common and one of the most effective multi-factor confirmation steps is SMS authentication. This is a preferred step for many companies and most users because of its accessibility, security, and speed.

After entering your password or asking for a password reset, the website will ask you to enter a 4 to 8 digit code on the next page that they texted you via SMS. If you set up an email address to link with your phone number you can get the SMS text forwarded to your email. This way no matter where you are in the world you don’t have to have your phone on you to receive an SMS.


Voice authentication is a fairly new application and has not been put into widespread use as of yet. Essentially, similar to receiving an SMS code, with voice two-factor authentication your receive a message or what could be called an MMS text with a audio recording of a code you have to then listen to and enter.

This is done in order to stop third-parties or bots from reading your messages. In this case, only you can listen to messages and codes.


When it comes to tokens there are actually two forms we can talk about. One is the more popular software token and the other refers to blockchain tokens, namely with the Ethereum token.

Software tokens are codes stored on physical devices like a USB or computer. By accessing these you can enter your security code and move on. This; however, is fairly dangerous as software tokens can be compromised or stolen.

The other token refers more to the tokenization of assets through the blockchain network. Ethereum, for instance, provides unique tokens to people who purchase an Ethereum token. The token acts as a smart contract as is unique to each individual. This by no stretch of the imagination is in wide use or used at all for that matter but theoretically could be the future of multi-form authentication.


Push notifications are a bit different and require that you have a smartphone. Essentially you install a push-supported application and create an account. You can register on free platforms or paid ones.

With this method, you actually don’t even have to enter a password. Just put in your username to the website or app you are trying to use at which point you will get a push notification and you either have to “Approve” “Accept” or “Decline”. This is great because it stops parties who don’t have physical access to your device from accessing your data. Still, you have to own a smartphone.

Who Needs Two-Factor Authentication

You may be thinking to yourself, “well my password is super strong so I definitely don’t need another authentication method” but you may fail to see the bigger picture. As mentioned before there is too much at stake here in order to avoid something that is very clearly important.

Every now and then you hear news stories of millions of people who lost their information to third parties after a cyber attack. That being said, everyone needs two-factor authentication! Whether you’re just signing in to Facebook or checking out your bank statement you need to go through with the multi-factor authentication steps to protect yourself from fraud, identity theft, and financial or personal loss.

Examples of Multi-Factor Authentication From Big Brands

Let’s quickly go through a few examples of large companies and organizations that use two-factor authentication and verification and their preferred methods.

Gmail Two-Step Verification

With over 1.5 billion active users, Gmail has the arduous task of protecting a lot of its users. Google, like most companies, opts for the simple SMS code which is fast and accessible.

Multi-Factor Authentication Office 365

If you set up authentication on your Office 365 you can choose a multi-factor method by which you enter a code sent via SMS text and then a biometric method using finger-print identification or face recognition.

Twitch Two-Factor Authentication

Like Google and Facebook, Twitch, the largest gaming streaming platform in the world, requires a code as its two-factor authentication, which is sent to your phone.

GitHub Two-Factor Authentication

GitHub uses a slightly different authentication system. Instead of relying on a code sent via SMS, they use a process called a time-based one-time password (TOTP) in which you enter a new password that expires at a certain period of time.

Paypal Two-Factor Authentication

Paypal sends you a security key as its authentication method. The key is sent to your phone and acts as a One Time Pin (OTP) meaning it will expire and won’t be applicable next time.

There you have it! The ins and outs of two-factor identification. Data security is going to be one of the largest concerns for individuals and brands during this decade. People have to be concerned about their personal and financial information being lost or corrupted and companies have to place the safety of their users above all else in order to differentiate themselves.

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How To Use MMS Marketing

MMS Marketing

At the turn of the new decade, the use of digital marketing has reached an all-time high. It seems like everyone knows how to use some form of PPC or PPV marketing. However, as these non-traditional forms of media become increasingly saturated, many marketers are looking for new and untapped niches to focus their efforts on. One promising culprit, which has already shown great prowess, is the use of MMS digital marketing.

So How To Use MMS Marketing?

Given the unique nature of MMS, brands and businesses have a lot more technical and creative freedom. This has the potential to exponentially grow brand awareness, improve ROI, and decrease CPC. There are several ways you should be using MMS in marketing but here are four points outlined below:

  1. Use Targeted Promotions
  2. Offer Smart-Coupons
  3. Present Exclusive Content
  4. Improve Customer Experience

Read below to find out the details on how to best use MMS to further your marketing efforts. We will also dive into a few real-life examples of brands making millions from smart MMS campaigns.

Using MMS Marketing

Text-based advertising was fairly stagnant after the email-marketing era right up until Messenger allowed marketers to create bots that virtually interacted with potential leads and customers. While text or message-based promotions were nothing new, it did present a unique insight into the world of direct and user-specific marketing that had a strong focus on the social aspect of social media.

Of course, this begs the question, why stop there? In comes a full-fledged digital take on text-based marketing with MMS. MMS or Multimedia Messaging Service is a standard messaging outlet with a focus on allowing users to send and receive longer and larger forms of media over a cellular network. As opposed to SMS, which only allows for around 160 characters, multimedia lets people share videos, images, and texts over 1600 characters.

With around 97% of mobile device owners able to use MMS, the potential for its integration into marketing practices is virtually endless. The best part, because the software is still very much in its growth phase, you don’t have to get fancy with it. Just follow these four steps on how to use MMS marketing.

  1. Create promotions and offers that target specific audience members
  2. Offer mobile coupons and deals
  3. Focus on exclusive and unique content only available to subscribers
  4. Develop a more inclusive and engaging customer experience

The simple fact that MMS regularly outperforms other digital marketing efforts, including having a sizable lead in engagement over SMS by 250%, should speak to the potential of this tool. It’s no wonder GaryVee walks around with his phone number printed on a T-shirt. Personal brands, businesses, and organizations should all be taking advantage of these four steps. So let’s dive right in!

Use Targeted Promotions

The competitive edge that digital has over traditional forms of media is a highly selective audience targeting. For instance, Facebook and Google advertising group potential customers into metadata based on web performance and preferences. MMS takes that concept a step further.

Companies that accumulate a sizable subscriber base can sort their contacts into various groups based on their past purchases or actions. This allows brands to target highly particular individuals with custom content aimed specifically at their wants and needs. This goes beyond simply changing the greeting name on an email or SMS. We are talking about launching several multimedia campaigns sorted to target the right people!

A great example of this practice being used comes from one of the premier automobile manufacturers in the world, BMW. They were faced with the arduous task of convincing its car owners to purchase expensive name-brand winter tires. The luxury item would cost drivers on average $750 per tire. This is a tough sell considering off-brand versions would cost them a lot less.

Still, the German auto company was committed. Through a highly personalized MMS marketing campaign, which included images and videos of specific vehicles owned by the individuals being targeted, BMW was able to hone in a staggering 30% conversion rate on messages sent. Not bad at all!

Offer Smart-Coupons

Coupons are a tried and true promotional tool. However, the days of grandma cutting out newspaper sections or your dad forwarding an email with a great offer are long gone. Seriously, who checks their email consistently? Whereas with mobile texts you are likely going to open up any new message in the first few minutes. Plus showing a coupon is so much easier when it’s a QR code on your phone and not an email.

The flexible form of multimedia and the immediacy of mobile messaging allows brands to capitalize in a big way. Companies can send specific offers and mobile coupons to people who want specific products or services at certain times.

Take Pizza Hut, for example. This fan-favorite pizza chain realized that friends and couples start making plans for lunch at specific times in the day. The company so an opening and leaped. Pizza Hut began launching timely and highly targeted messages to hungry customers with images and videos of decadent pizzas. The attached coupon would go on to increase online and pickup orders significantly.

Present Exclusive Content

Not everything that deals with marketing necessarily drives sales. Some promotional campaigns are simply done to raise awareness, strengthen PR efforts, or give back to loyal customers. One creative outlet for brands has been to create exclusive content or host platform-specific giveaway campaigns.

This has especially worked wonders for media-based companies who offer first-look insights. We brought up Gary Vaynerchuk before so might as well focus on him. In recent months the entrepreneur has been pushing his SMS and MMS subscriber growth. He sends unique and exclusive content to people who have texted him, subsequently agreeing to receive messages from his brand.

Gary sends videos of himself, notifying his followers where he is going to visit next, so they get first pick. As one of the foremost proponents of social and digital advertising, Gary has been adamant about his belief in the future of text-based advertising. When one of the initial investors in Facebook recommends MMS, you know you need to jump on it immediately.

Improve Customer Experience

This point goes hand in hand with using targeted promotions. However, it’s important to go over it separately as well, namely because it discusses customer experiences more than anything else. Marketing efforts and brand outreach can at times feel robotic, bland, and disingenuous. This is in part due to the awkward nature of the brand and audience communication. The elephant in the room is that a large company is using software to target you with the hopes that you purchase something.

However, even multi-billion dollar corporations have found ways to make the connection and experience feel more authentic. With MMS you have more flexibility to do so. The tools at your disposal allow you to send targeted material as long format texts, videos, graphics, and images. Whether you’re using someone’s name or saying happy birthday with a cake GIF, MMS marketing gives you the freedom to create a much more friendly and engaging customer experience.

The use of MMS in marketing is still in its preliminary stages but companies are already reaping the benefits. Any brand smart enough to get in on the action today is sure to profit tenfold in the near future. Whether it’s a direct mobile sale or an engaged lead, you are essentially extending your brand reach into the pockets of your audience, and nothing is more valuable than that!

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SMS Gateway: Ultimate Guide

SMS Gateway

There was a time when an SMS Gateway used to be a very novel concept, one that required dedicated physical hardware to be used. This hardware would use SIM cards as well as embedded radios and connect with a computer to function as a text Gateway. However, in essence, this hardware would function exactly like a cell phone, once that was capable of only sending gateway SMS messages.

However, with the advancement in technology, building a message gateway has evolved, allowing for greater flexibility in the way that bulk messages can be sent.

A text gateway is especially useful for bridging the gap in telecommunications caused by different proprietary protocols used by telecommunication companies around the world. Essentially, a gateway builds a bridge between different protocols, allowing communication to flow seamlessly by translating the messages as per the specifications of the sending and receiving communication protocols.

SMPP, which is short for Short Message Peer-to-Peer, is a protocol that allows messages to be sent from the Short Message Service Centers, or SMSCs for short, to External Short Messaging Entities, or ESMEs. An SMSC is responsible for handling all routing, forwarding, and storage of all incoming messages before they are transmitted to the receiver.

Another protocol used by SMSCs is called CIMD, or Computer Interface to Message Distribution. This was developed by the cellphone manufacturer Nokia for its own SMSC.

Multiple software options exist online that allow messaging gateways. Some of these options are commercial, requiring users to purchase a license before they can be used, while there are a few free open source options available as well.

Some SMS gateways also provide support for HTML/HTTPS interfaces as well, which are arguably more comfortable to use compared to protocols available under SMSC. However, an HTML/HTTPS interface might not have as many SMS-specific features compared to an SMSC protocol.

What Is an SMS Gateway?

An SMS Gateway is a system that allows anyone to send and receive text messages from a computer to an SMSC, which then transmits messages to the cell phones on its network. If programmed correspondingly, a text message gateway can also convert a message into multiple formats for cross-platform compatibilities, such as if a message is being sent from a computer. A text gateway is especially useful for organizations as they have to send messages in bulk and quite often, requiring a specialized gateway to manage all incoming and outgoing messages.

Also, since SMSCs use different protocols, this makes it difficult to communicate with all of them at the same time to send the same message. A messaging gateway resolves this issue as well since it provides multi-protocol support, allowing the sender to deliver messages to multiple SMSCs at the same time.

All of these features make message gateways an essential tool to use for mobile marketing purposes.

What is Bulk Text Gateway?

Businesses need to send text messages to thousands of their customers at the same time, which is only possible if they use a bulk SMS gateway.

There are many benefits to using a bulk text gateway provider. First, it allows prompt communication with all customers of the business, allowing the delivery of important information such as discounts.

Second, companies can create greater brand awareness for their business by using a bulk text gateway.

Third, SMS offers a very affordable way for businesses to advertise their products and offerings.

Lastly, businesses can also open a prompt channel of communication with their customers and conduct surveys if needed.

Best SMS Gateway API

To use a text gateway, developers build an interface called an SMS API or SMS Application Programming Interface. The API enables users to send and receive text messages from a computer application through the text gateway, as the API contains the logical programming needed to collect the input message from the user and send it through the gateway to the receiver.

There are several message gateway APIs that you can use to fulfill your communication needs.

However, here is a list of some popular ones.

  1. Twilio
  2. Clickatell
  3. MessageBird
  4. Nexmo
  5. SMSGlobal
  6. SendSMS.Global

Message Gateway PHP

There are many functions that an SMS API can perform through a PHP system, such as sending automatic SMS notifications, or any other type of automated SMS communication.

An SMS API is required to connect a gateway SMS to PHP. Usually, SMS API solutions come with a set of instructions on how you can integrate the API into multiple programs and systems, including PHP. Also, in many cases, SMS API providers offer their API in the user’s desired language, including PHP, which makes it very easy to integrate the API within a PHP system.

It is important to verify that the API is from a trusted and reliable source, as it would have access to sensitive information stored on the PHP after being integrated.

Email to SMS Gateway

An email to SMS gateway allows you to send text messages from your own email platform to the recipient’s cell phone in a seamless manner. Many gateway software providers allow easy integration with popular email platforms such as Outlook, Gmail, and Yahoo. However, they can also be integrated into a company’s native email platform.

There are many free email to text gateways available on the internet. However, they may offer free services for a limited period of time.

However, you don’t need software to use an email to SMS as any email platform can be used to deliver an SMS by sending an email.

To use an email to SMS platform, users simply need to send the email to a specific email address. Usually, this email looks like the phone number of the recipient followed by the @gateway address. This address is unique to every service provider, as shown in the list of gateways provided below.

Email to SMS Gateway List

  1. AT&T SMS email gateway –
  2. Sprint SMS email gateway –
  3. T-Mobile SMS email gateway –
  4. Verizon SMS email gateway –
  5. Ting SMS email gateway –
  6. Boost Mobile SMS email gateway –
  7. Telus Mobility SMS email gateway –
  8. Xfinity Mobile SMS email gateway –
  9. Viaero SMS email gateway –
  10. Nex-Tech SMS email gateway –

Text Gateway Android

An android device can function perfectly as a text gateway if it has been coded correctly and integrated with an API. Thankfully, there are a few open-source android message gateways available on the internet that lets you convert an android device into a text gateway.

An example of a free message gateway API service is available at This service enables users to convert their android phones into a message gateway seamlessly.

Open Source SMS Gateway

There are many open-source SMS gateway services available free of cost to the public because they don’t hold a commercial license. By definition, an open-source application or service is created collectively by the public as they collaborate over the internet. Hence such applications and services are offered for free to the public.

Some examples of an open-source message gateway service include Jasmin, PlaySMS, Kannel, Kalkum, and Kapsystem.

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SMS Phishing: How to Protect Yourself?

SMS Phishing

What Is SMS Phishing?

There are many ways you can fall victim to cyberattacks on your phone. Cyber attacks typically are for stealing personal/confidential information from another individual without their knowledge. One of the most prevalent ways hackers gain access to such information is through SMS phishing.

SMS phishing uses the Short Message Service facility available on mobile phones to deliver a malicious link to the target user. Once clicked, this link has the potential to deliver the victim’s personal information, such as credit card information or passwords, back to the hacker. Such links also have the potential to install malicious software on the victim’s phone, allowing the hacker to track and steal additional information.

SMS Phishing Examples

If you need an SMS phishing example, then there are, in fact, several that can help you identify SMS with phishing attacks. These include the following:

Invitations to Participate

Many phishing attacks sent over an SMS are masked as invitations to participate in the XYZ event. This event could be a competition or an exhibition. Regardless, this message would contain a link, requiring you to register. By the looks of it, you may like to believe that this message is coming from a valid source. However, you must not trust such messages. Instead, verify such invitations on the internet and then click on such links.

Verification of Information

We live in the digital age, and now everything can be done through our cell phones, including banking. You must’ve engaged with your bank over the phone a few times, and usually, they do ask for your information to verify your credentials before letting you conduct banking transactions over the phone. However, banks never ask for such personal information over SMS, such as your recent transactions, card’s pin code, credit card number, etc. If you receive a message like that, it would be best to just ignore it.

Charging For Responding

A few phishing attacks are more direct. They ask you to respond to a message without telling you that responding would cost you a lot of money. This money goes directly to the attackers. Hence, don’t respond to a message if it does not require a response from you.

So, How to Protect Yourself from SMS Phishing Attack?

Now that we know what an SMS Phishing Attack may look like, it is time to focus on effective precautions you can take to stay clear of phishing SMS messages. Here are some of the ways to protect yourself from SMS phishing attacks.

  • If a message asks you to take action immediately or respond quickly, then don’t. Carefully evaluate the source of the message and check whether it is from a known source. If not, it’s better that you ignore the message.
  • Any SMS that asks for your financial information will always be a phishing attack. Ignore responding to such messages at all times. Know that your bank or financial service provider will never ask for your personal information over a text message.
  • Try to avoid clicking on the links contained within text messages, even if they come from reliable sources. Such links may contain phishing attacks.
  • Always evaluate the sender’s number. If it seems suspicious, avoid responding to or taking action on such messages.
  • You can take extra precautions by keeping your financial information outside of your phone. Don’t store sensitive information such as credit card details on your phone to ensure your data remains secure.
  • It is always a good idea to install a text blocking app on your phone to protect yourself against SMS phishing attacks. Such apps offer a strong firewall and offer effective warnings to the user if they ever encounter SMS that contains phishing attacks.

PayPal Phishing SMS

PayPal users are particularly at risk of receiving phishing SMS since the service is exclusively online. Hence, it is very easy for attackers to break into PayPal accounts (after receiving the required login information through phishing attacks) and transfer funds out.

The most common types of phishing text messages that you will receive with the intention of gaining access to your PayPal account will claim that your account is under review. Those messages will also mention that you are required to complete a security form in order to keep it operational and avoid risking getting your account blocked or suspended.

Such messages always contain links that will take you to the form. This form will ask for your PayPal account information and, once provided, immediately transfer this information to the attacker.

To remain secure, never act upon any such text message as PayPal would never deliver such information to you over a text message, even if it sounds like the message is coming directly from them.

SMS Phishing Android

As technology has evolved, so has the strength and effectiveness of phishing attacks. SMS phishing on android devices is likely to become a serious issue in the coming months due to the advancements in the phishing methodology. Researchers have claimed that Samsung phones are most at-risk, while other Android phone makers, such as Huawei and Sony, are also prone to increased instances of phishing attacks.

The new phishing methods use the OTA, or over-the-air, a technology used by all modern smartphones, which is generally used by networks to deliver network-specific information to users. But, this technology does not have adequate authentication barriers, making it possible for attackers to send phishing attacks over OTA as well. Once a user mistakes a phishing attack for actual network settings and accepts them, all of the phone’s network traffic would then be routed through the attacker, thereby exposing all of the victim’s internet activity.

Naturally, you cannot avoid accepting network settings delivered OTA; otherwise, you won’t be able to use mobile data. However, it is recommended that you pay close attention to the settings that you are accepting. Make sure these settings are coming directly from your network provider, and only accept them once. Any further network settings received over OTA must be ignored.

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How to Text a Gif: For Android and iOS Users

How to Text a Gif

Sending GIFs is a much easier way of expressive emotions without even saying a word. However, not all of us are fully aware of the art of sending GIFs, with a little fault of our own. Every operating system keyboard comes with its own method of sending GIFs in a chat, and we are going to teach you exactly how you can send GIFs on some of the most popular platforms.

So how to text a gif?

Texting a GIF is easy. Once you have opened up a messaging app of your choice, such as iMessage or WhatsApp, or the default messenger installed on Android phones, the keyboard would probably give you a GIF option. Simply clicking on it will reveal GIFs, and you can send one by selecting and clicking whichever you like.

Apart from the inbuilt apps on smartphones that allow you to send GIFs, or social media trackers that help you find trending GIFs, there are specialized apps such as GIPHY (iOS, Android ), which have a vast collection of GIFs categorized according to context and geographical culture. Users can also search for the most appropriate one as per their needs by typing in keywords that best describe the emotion they wish to express.

How to Add Gifs on iMessage?

Adding a GIF to iMessage is simple as the default keyboard provided by the operating system contains a vast collection of GIFs. To use the default keyboard feature to add GIF on iPhone text, follow these steps:

  1. Open the default messaging app to compose a message.
  2. On the left side, tap the icon with an A on it, depicting apps.
  3. Search for the app called #images, which contains all the GIFs included in the database.
  4. Select the #images app, and then choose the GIF of your choice.

How to Text a Gif on Android?

All Android phones come with a designated messaging app. However, they all may look and operate differently. But, all of them come with GIFs for texting. There isn’t much difference between Android and iPhone GIFs, however the way to sending GIFs through both the operating systems slightly varies. If you are using the Google keyboard by default, then sending a GIF over a text message can be done through the following steps:

  1. To send GIF in text message android, open your default messaging app.
  2. Look for a smiley face emoji on the keyboard, and tap it.
  3. Look for the GIF button among all the emojis and tap it.
  4. Use the search field to find your desired GIF or browse through the collection.
  5. Tap your desired GIF to preview it, and then tap the Send button.

How to Add Gif on Keyboard?

Although the default keyboard is likely to have a GIF option, in case you are looking for a GIF keyboard that has a more extensive collection of GIFs, then you can add a specialized one on your own as well. To do this, follow these steps:

  1. Go on your phone’s app store and search for a GIF keyboard.
  2. Install the one which seems the most suitable for your needs.

This keyboard would not replace the default keyboard available in your phone’s messaging apps but will be available as a standalone app. To add a GIF, simply open this keyboard and select the GIF of your choice to send as a message through your preferred messaging app.

How to Add Gif Keyboard to iPhone?

Since GIFs have become universally popular among iPhone users, Apple has included the texting GIF feature as part of the default iMessage in iOS versions ten and later. Third-party options are also available, in case the default iPhone typing GIF collection is not adequate as per your needs.

You can also get third-party GIF apps to work with your iMessage app. The most popular one is called GIPHY, and also another one called GIF Keyboard. To download either or both of these apps, there are two options. First, you can use the App Store, available on the iPhone. Second, there is an option to download the app through iMessage.

To add a GIF keyboard through the iMessage app, follow these steps:

  1. Access the App Store in the iPhone messaging app by clicking the + icon. Downloading an app through this store would not only install an app on your messaging app, but likely show this app on your iPhone’s home screen as well.
  2. Once installed, these apps would become part of the messaging app and can be accessed through the default keyboard.

How to Use Gif Keyboard on Android

To use the GIF keyboard feature, all you need to do is follow these steps:

  1. Click on the messaging app and tap on the compose message option
  2. On the keyboard that is displayed, click on the icon that says GIF at the top (this option may only appear for users operating the Gboard). In case this icon is not visible, click on the smiley emoji on the keyboard and then find the GIF icon and tap it.
  3. Once the GIF collection is displayed, find your desired GIF and tap send.

Another way to use the GIF keyboard on Android phones is through third-party applications. In the Android world, just like the Apple world, GIPHY seems to be a very popular app for an extensive GIF collection. Follow these steps to use the GIPHY (or any other third-party GIF app) on your Android phone. You can also use any video to a gif converter and send the gif directly from your messaging app.

  1. Launch the app after having installed it through the Google Play Store.
  2. Choose the GIF of your choice by either searching for it or browsing through the collection.
  3. Select any option that allows you to share the GIF on another app, and then tap the icon that represents your phone’s messaging app.
  4. The GIF will now be incorporated within your messaging app’s compose message section. Also, note that your message would have automatically converted to an MMS rather than an SMS to allow for graphical content to be sent.
  5. Select your recipient and send the GIF.

Unlike the iPhone’s default messaging app, the Android messaging apps don’t contain an in-built app store, and hence you cannot embed third-party GIF keyboards into your default keyboard. However, the collection of GIFs available to you remains the same, regardless of the operating system you use.

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Check to See What the Clear Point of Difference in Mobile Marketing is

The Clear Point of Difference in Mobile Marketing is

Desktop and mobile marketing are both critical components of each company’s agenda. Although the difference between desktop and mobile marketing seems as evident as the difference between desktop and mobile devices, there is much more to dig into and comprehend.

Mobile marketing is a relatively new phenomenon, and its channels have derived from desktop marketing. Because of this, some companies are skeptical about mobile marketing and prefer relying on good old desktop advertising. In this regard, it is essential to understand what the clear point of difference in mobile marketing is in the first place.

The Clear Point of Difference in Mobile Marketing is…

The clear point of difference in mobile marketing is that it allows companies to send out their promotional messages regardless of where the customers are and what they do. Through channels like text messages or push notifications, mobile marketing allows reaching a target audience through their mobile devices that are always with them.

Some falsely believe that mobile marketing includes all the digital marketing channels that fit into mobile devices. This attitude has two significant problems. First, there are mobile marketing channels that are inapplicable to desktop devices such as mobile app marketing, SMS marketing, or mobile wallet marketing. Second, even if there are some channels applicable to both platforms, their effectiveness, and the outcomes they can bring about are vastly different.

People have long been used to using desktop devices for work, entertainment, rest, and so on. Marketers took advantage of this, targeting their audiences through their computers. However, today most of the important functions on desktop devices (such as mails, communication apps, videogames, movies, and more) are available on mobile devices.

The inclination towards mobile devices comes from their practicality. Indeed, people nowadays can keep their wallets, favorite music, pictures, and even car keys on a device that they can carry with them everywhere. This implies that the clear point of difference in mobile marketing is its ability to target audiences regardless of their location.

The fact that life is extensively moving towards mobile devices doesn’t necessarily mean that desktop marketing is already nonfunctional. It still needs to be on the marketing agenda for each organization. However, those companies need to understand which channel to apply for desktop and mobile marketing. Check below to see our detailed comparison of marketing channels on mobile vs. desktop platforms.

Content Marketing

Most marketing mediums are different based on the platform they are implemented on. However, the one that needs the most careful and detailed examination before publishing is content.

The reason is that the way it is projected on mobile and desktop interfaces is vastly different, regardless of what type of content it is.

Three of the most practical types of content that marketers use are text, images, and videos. This is not to say that other types are ineffective or less practical, but instead, they are useful in particular cases. Having this in mind, let’s break down each and see the difference between mobile and desktop platforms.

Text Content

The difference between text content on desktop and mobile devices lies beyond the sizes of their screens. Their screens affect the way the text component is projected. Based on where the text is projected, the packages and paragraphs can be deformed, making the copy look unintuitive. Therefore, before publishing the copy, content marketers must focus on how it appears on various devices and screens. A helpful tip is always to keep the paragraphs short and concise. This way, the content does not look like a chunk of letters and symbols.

Image Content

Images are a great way to market a product. The only drawback they have is that high-quality imagery requires more space. At this point, if your target audience is desktop users, you have nothing to worry about. However, heavier imagery severely affects the load speed on mobile devices. Therefore, as far as imagery is concerned, the difference is that it needs to have lighter and smaller content.

Video Content

Regarding the video component, it also needs to be optimized according to marketing needs. Typically, desktop users are connected to a local internet network or a Wi-Fi and have no limitation to watch longer and high-quality videos. However, most mobile devices have limited cellular data, so they can not afford to use a big part of that data on one video. Hence, you need to publish video content based on what platform your target audience uses the most.

Push Notifications

Push notifications are one of the most effective channels of digital marketing. Almost everything about them is different based on mobile and desktop devices. Therefore, you can not even promote the same product on both platforms. Needless to say that they look dissimilar and offer different kinds of rooms for marketing messages.

Mobile Push Notifications

Mobile push notifications require having a mobile app to send out marketing campaigns. It is a highly effective mobile marketing channel, mostly due to the way it sends out promotional messages. Once the app is installed, it can alert users about various notifications and updates. The apps notify users with a sound or vibration, which resembles text messages, thus making the users check it out.

Web Push Notifications

If, in the case of mobile push messages you need to have a mobile app, for web push notifications you only need to have a website. All it takes is the permission of the user, and you can send out notifications straight to their desktop devices. Similar to mobile push messages, here the user also does not need to be active on the website to receive notifications.

Email Marketing

Email marketing is one of the oldest channels that works brilliantly on both mobile and desktop platforms. Although some modern marketing mediums may seem to have overshadowed it, email is still highly practical for marketing. It has one of the highest ROI (return on investment), which makes it useful for any type of organization.

Emails were first made only for computers. Therefore, marketers were limited to send promotional messages to only desktop users. At this point, the two major drawbacks for email marketing. First, desktop devices were not always active, meaning that emails would not be opened periodically. Second, incoming messages were not alerting users, which was causing occasional spamming or deleting unnecessary messages.

The advancement of mobile devices and their operating systems allowed email applications to reside on phones. Email was now more comfortable to use since users could send and receive messages regardless of their location. This made email communications and email marketing much more practical as a mobile marketing channel.

With that said, we can conclude that as far as email is concerned, the clear point of difference in mobile marketing is again, its ability to reach people anywhere and anytime. Indeed, mobile devices allowed to reach out to people via emails 24 hours a day.


PPC (pay-per-click) advertisements are very effective when used for location-based marketing. Perhaps only specified marketers know how distinctively important mobile and desktop PPC ads are.

Mobile PPC ads are in a way a paid traffic to a landing page, that you can build with several tools like ClickFunnels. They are typically more useful for businesses that try to attract new leads or customers in a certain area in a specific period of time. Mobile ads can target all the mobile searches in a specific area, thus increasing the traffic to their websites.

For example, restaurant owners can set a PPC ad on a specific location for a specific time period so that people looking for an eating place bump up with them first. By no means this would work on a desktop PPC.

Contrary to this, there is no reason to use desktop ads to generate leads within a particular area. Hardly would a lot of people use a desktop search from a specific area on a specific product or service.


Search engine optimization is a critical point for every company’s marketing agenda. The amount of traffic that a properly done SEO campaign brings into any company’s website is outstanding. Here are some tools which can help.

Most of the time, both desktop and mobile searchers have the same needs and search with the same keywords. The only notable difference in mobile searches is that users have different habits.

Keep in mind that the SERP brings out the search results optimized for devices. For example, if you do a mobile search for a service that has a mobile app, the app will come out first. Whereas the same would not happen if you were to look it up on a desktop device.

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Internal SMS: Detailed Explanation

Internal SMS

Internal communication enables all of the members of a community to work collaboratively on a common goal. It is the core element of each organization, especially those that pursuit some sort of profit—in other words, businesses.

Some company managers or employees think that internal communication strategy is only the responsibility of the HR department. Well, that’s not entirely true.

The truth is that both the administrative and executive staff need to cooperate together to create a productive communications plan. Eventually, a company’s success is directly related to its internal relations.

Some companies choose email as a channel of communication for their employees. However, emails have a couple of organizational downsides. They are usually opened late and require internet connectivity everywhere. Moreover, most workers open their emails on a computer, hence they don’t receive sound or vibrating notifications.

Not many know they can regulate the communication with their departments and employees through internal SMS service. Text messaging covers all the weak points of emails, which can make internal communication much more efficient and productive.

What is Internal SMS?

Internal SMS is a channel that enhances communications through text messaging inside any community. It provides quick and effective interconnections between employees to get them on the same page at any moment.

Companies use it to deliver essential messages or alerts to their employees within seconds. It is one of the most convenient channels to reach out to an extensive number of recipients. Part of its functionality is due to the fact reaches people through devices that they carry with them most of the time—mobile phones.

Besides, text messages are a more personal channel of communication, which is why people pay attention to SMS notifications considerably more. This is reflected in the open rates of text messages. Having this in mind, let’s get down to how companies can implement internal SMS in their communications strategy.

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How to Use Internal SMS?

Every part of the organization communicates with other departments several times a day. Internal SMS can make this process much faster and easier. Here are some examples of how it would benefit companies’ internal communications.

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Unexpected incidents like severe weather conditions, system downtimes, or emergency cases may happen at any time. It is the responsibility of the company to agitate the news and get the staff ready to respond. Internal SMS comes in quite handy in situations like that. As opposed to emails, it is fast and can reach every employee within seconds. Besides, workers receive tons of emails daily, so they may not look at it right after they’ve received one.

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  • “Please DO NOT leave the building. The entrance is blocked due to heavy snowfall.”
  • “Please be notified that the internal back offices will be down from 3:20 – 3:50 pm today. In case of any urgencies, please notify customers to contact later.”
  • “Bobby & Co. staff, currently we’re experiencing major issues with electricity. Please TURN OFF all the devices in the first section of the building.”
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Usually, updates are comfortable to send through emails, but there are cases when text messages can have much better performance. By way of example, companies working 24/7 sometimes have critical updates to convey to their staff out of work. Admittedly, not too many employees check their emails out of the office.

Similarly, internal SMS may come in handy for employees that don’t use a computer for work. There is no better channel to convey the updates than SMS. It reaches out to their phones, which are most likely with them at any moment.

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  • “Please be notified that the company will have some changes in the employment contracts. All of the employees apply to the HR department for contract renewal.”
  • “Security guards from sections 2 to 9, please meet the head of the department in his office after the evening shift today.”
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Holidays, team events, or day-offs need extra reminders to ensure each member of the staff is informed accordingly. Here again, the fact that every employee receives tons of emails daily makes SMS a more preferable channel for internal communications. Too many emails can mix up all of the information and cause undesirable incidents. Besides, since text messages are more personal for people, they are more likely to remember reminders via SMS.

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  • “Reminder: Monday, (Oct 14) is Columbus Day, and the office is closed. Have a good long weekend.”
  • “Reminder: 7 pm this Friday (Oct 25), we will be having a team event at Madison’s Pub. Please DO NOT be late.”
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Although it is the direct responsibility of the employees to remember their deadlines, an additional reminder is still important for managers. They reduce the chances of missing deadlines and serve as supplementary guidance for workers. It surely benefits both the administrative and executive staff.

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  • “Reminder: Monthly Reports should be ready by Monday (Nov 4). Please make sure all of the files are properly formatted before submitting.”
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How to Get Started with Internal SMS?

Many companies avoid implementing an internal SMS strategy because of a lack of knowledge. In reality, getting started with internal SMS is dead simple.

  1. Choose a reliable SMS provider (note that the same provider can also give you text blast services if your business needs it).
  2. Register the workers’ phone numbers into the partner’s platform.
  3. Divide the database into groups of different departments if needed.
  4. Send internal text messages and enjoy the results.

On a side note, if you have no clue on how to register your worker’s phone number into the platform, don’t panic. For smaller companies, it shouldn’t cause any difficulties since they can collect everybody’s phone numbers easily.

However, if you have a larger company with more employees, the procedure is a little different, but still not difficult. You need to create a keyword for employees to send to a preset SMS short code and register for internal SMS updates.

When picking a keyword, make sure it’s easy to spell and is associable with your company so that the employees don’t confuse it. For example, if your company is specialized in notebook production, your keyword can be similar to “Notebook11.”

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Delivery Report for Text Messages: Simple Guide

Delivery Report for Text Messages

People use text messaging every day for various purposes. With around 23 billion SMS messages sent each day, there is a lot that goes on behind the scenes that people are commonly unaware of. End users rarely get a delivery report for text messages, although the feature can be enabled on certain mobile operating systems.

In this article, we are going to cover all the bases of SMS delivery so that you can fully grasp what an SMS delivery report is as well as how it is technically carried out.

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What is a Delivery Report for Text Messages?

So what is SMS delivery report? Delivery report is the message from an SMCS (Short Message Service Center) that notifies you that your SMS message sent from your device was delivered to the intended recipient. In other words, an SMS delivery report shows the current status of the text messages that you submitted to the carrier.

Contrary to popular belief, text delivery reports do not actually mean that a text message sent by you was successfully delivered to the recipient—rather, it just confirms that the message was sent successfully from the device.

When a text message is sent from your device, it is first received by your SMS server (SMSC). The server stores and retains the message until it attempts to deliver it. The text message will then either be successfully delivered or experience a failure of some sort.

Generally speaking, while there are multitudes of SMS error and failure codes, text message delivery reports fall into one of these five categories:

  1. With Carrier: SMS was submitted to your carrier, however, they are yet to return a response.
  2. Rejected (soft bounce): Recipient number is unreachable at that point.
  3. Rejected (hard bounce): The recipient number is invalid or no longer exists.
  4. Delivery Status Unknown: Carrier has attempted to deliver the message but cannot confirm if it has done so successfully.
  5. Successful Delivery: Carrier can confirm that the recipient has successfully received the message with an acknowledged DLR (delivery receipt).

Delivery Report Android

Android phones have a feature that upon enabling allows you to check whether a text message you sent was delivered to the recipient. The feature is turned off by default, so if you want to get SMS delivery reports on Android, you have to turn it on manually.

To enable delivery report on Android go to Settings > Text Message (SMS) Settings and turn on the Delivery Reports option. From that point on, your Android device will start receiving delivery reports for SMS messages, notifying you of the current state status of the text message.

iPhone SMS Delivery Report

SMS delivery report for iPhone is a feature that is not supported by Apple for the standard SMS feature. However, since iOS devices have their own messaging system in iMessage, iPhones can receive SMS delivery reports for text messages sent through their iCloud-based messaging system.

Standard SMS delivery reports were supported neither by iOS 7 nor iOS 8, and that is not expected to change even with later versions of the OS. Not only is there no option to turn SMS delivery report on iPhone but also there are no third-party apps that support this feature on iOS devices either, simply because Apple does not allow it.

Message Delivery Notification and Status

Message delivery notifications inform you of the text message delivery status. If the text messages were delivered to the recipient successfully, you will receive an SMS delivery confirmation.

SMS Delivery Report App

As discussed earlier, Apple does not allow SMS delivery reports, thus there are no third-party apps that support this feature. Android, on the other hand, has this feature available on its platform that can be turned on manually.

However, there are still some SMS delivery report apps that you can download on your Android device and use independently. Here are two of them: