SMS Marketing Strategy: How to Grow Your Business?
Blog, SMS Marketing

SMS Marketing Strategy: How to Grow Your Business?

SMS Marketing is one of the most highly-effective marketing channels that will increase your business growth curve significantly. A well-planned SMS marketing strategy enables reaching your target audience directly, raises brand awareness and maintains customer loyalty. This is a fast, low-cost and high-return marketing channel that conveys your company’s messaging or offer to customers.

The effectiveness of SMS Marketing strategy is directly linked to the highly increasing use of mobile devices. For instance, according to Techipedia.com, 77% of the population of the world uses a mobile phone. 98% of all SMS messages are opened on a daily basis, while 83% are opened within 3 minutes. To feel the difference, only 24.79% of emails are opened by the customers.

SMS marketing represents a great amount of exposure for any business and accordingly, higher customer acquisition and retention rates. In this way, SMS marketing becomes the most convenient and affordable marketing tool for delivering your business messages to your customers or prospects.

With the numbers of mobile users in mind, hardly any business will deny the role of a good SMS Marketing Strategy in promoting business growth and increasing customer loyalty. Bellow, we offer you some of the most effective SMS strategy tactics that will ensure your business growth without pouring tons of money into it.

SMS Marketing Tactics to Boosts your Business Growth

Being aware of the effectiveness of SMS Marketing for business growth is one thing, mastering some tactics to get the most of it, is another. Well, if you want to get some basic skills on how to use the potential of bulk messaging strategy to the fullest, you are in the right place. Here are some helpful SMS Marketing tactics that will boost your business growth remarkably.

Keep your message brief and clear

Cutting long marketing messages into short and clear ones is a sign that you value your customer’s time. Besides, short SMS messages catch the gist quicker. Note that the optimal number of characters used in a marketing message is 160.

Make it relevant and personalized

It’s no secret that people pay more attention to messages that are personally addressed to them. Otherwise, they consider it spam. So, send more relevant and personalized SMS based on gender, age, location, activities, or preferences of your target customer and build long-lasting customer loyalty.

Include a clear call-to-action

How exactly do you want your customers to act? Make use of your latest promotions? Visit your company’s newly opened branch? Or just be aware of your companies recent achievements? Direct your customers to make that favorable step by using clear call-to-action in your SMS. Make sure your call-to-actions are powerful and goal-oriented because a well-structured SMS marketing strategy is capable to provide 8% conversion rate, compared to 2% for email and 1% for the web.

SMS Marketing VS Email Marketing

Add value to your interaction with customers

Use SMS marketing service to create value for your customers. Text messaging does not necessarily have to be about selling a product or service. You can sell value instead, making your customers feel more appreciated. For instance, sending out personalized discount offers on customer’s birthday or providing some helpful tips via SMS can do wonders in achieving customer loyalty and accordingly, boost your business growth.

Having a good SMS marketing strategy ensures consistent business growth in a fast and affordable way. So, why not use the greatest growth potential provided by this powerful marketing channel?  Businesses of all sizes can use SMS marketing strategy to reach out to their customers and prospects. It is a fast, targeted and cost-effective marketing tool with an extraordinarily high average open rate.

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