What is SMS Blast and How Does It Work?
Are you in search of ways to harness the power of SMS blast marketing and increase conversion rates immensely? Have you thought about how you can use SMS blast services more effectively for your business and profit growth?
Well, hold on a second! I know what you are thinking right now. You are thinking, “Okay, who doesn’t want higher ROI and more leads? But what is SMS blast marketing and how it benefits my business growth?”
A very good question. This is what we are going to cover in this blog post. So, let’s head over to the most important part. What is SMS blast marketing and how can you make the most out of a text blast service?
SMS blast marketing is a highly effective and affordable method of mobile marketing strategy. It is defined as a practice of sending out thousands of marketing text messages to a large number of customers all at once. SMS blast is based on an automated messaging system that enables sending one text message to multiple mobile users with one click. It is an easy and quick way to provide instant connection with customers.
The effectiveness of this mobile marketing strategy lies in its high open rates. Studies reveal that SMS has a 98% open rate. Moreover, 75% of people revealed that they welcome receiving a marketing offer via SMS. Thus, SMS blast gives marketers an ideal opportunity to engage with more and more customers via a single SMS.
Text Blast Service
The benefits of text blast marketing stretch far beyond the obvious. With text messaging becoming the most beneficial medium of communication with customers–keeping in mind the business growth opportunities it offers–marketers know the real worth of a good text blast service. It is easy to organize, cheap to run and fast enough to reach a large number of people at the same time.
SMS blast services are generally used for sending out reminders, alerts, special offers, product launches, new openings and even facilitating communication between an organization and its staff members. Once the company or organization decides to implement SMS blast in its overall marketing strategy, it should find the best SMS blast service provider. Then comes registering an account and gaining access to the text blast software the service provider offers. This is an easy and seamless process that does not require any technical steps. Generally, this is how it’s done:
- Sign up or sign into the text blast software you use.
- Create a new text blast.
- Upload your contacts list.
- Write the message you want to send.
- Click send or schedule it for sending it later.
Easy as that! So, if it does not require much effort and expenses, in addition to providing sky-high open rates, are you still hesitant about using it?
SMS Blast Pricing
SMS blast is one of the most cost-effective marketing strategies with significantly high conversion rates. On average, a text costs anywhere between $0.01 to $0.05, while keywords usually cost from $5-$25. The price fluctuates based on location and type of message you are sending. Of course, the price per text and keyword also varies per companies and their offerings. Mostly, SMS marketing services offer packages with fixed amount of SMS messages and keywords for a fixed monthly fee.
SMS Blast Software
It is no exaggeration to say that the SMS blast software you choose greatly affects the success of your SMS blast campaign. The best SMS blast software should have features and functionalities that make your text marketing experience smooth, simple, affordable and highly effective. Let’s take a look at the key features behind a reliable SMS blast software:
- Message Personalization: This feature allows to send personalized messages, including the recipient’s name in the message. It creates individual approach for each recipient, fostering a closer relationship between the company and the customer.
- Multimedia Files: The best SMS blast software should support multimedia files such as images, video, and audio. Attaching multimedia files to your text messages ensures your message is more engaging for customers.
- URLs or QR codes: The ability to put a URL into your SMS or attach QR codes is another feature a decent SMS blast software should offer. Digital coupons are 8 times more likely to be used when included in an SMS message as opposed to email.
- Grouping: The grouping feature enables segmenting contacts into groups. It allows to send more relevant and targeted messages as well as reduce unnecessary marketing costs.
These are the basic, fundamental features that you should be looking for when signing up with an SMS blast software provider.
Text and Email Blast Service
When it comes to choosing between SMS blast and email blast, all the arrows point to the former. Let me explain why.
First of all, research shows that SMS open rates are as high as 98%, compared to just 20% for email.
Second, on average it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email.
And finally, it’s easier for emails to get lost in a spam folder. But with the prevalence of mobile phones and the popularity of texting, SMS cannot get lost or ignored.
So, as you can see from the figures SMS blast has more potential to deliver your message to the customers. Yet, this does not mean that email blast should be completely ignored, as when implemented appropriately, email blast can bring new leads or convert the existing ones effectively.
Industries Which Can Benefit for SMS Blast
SMS blast marketing has proved itself as a reliable way to reach thousands of customers. Therefore, irrespective of their size, a growing number of industries integrate it into their marketing campaigns, because there are a number of sure-fire ways companies benefit from SMS blast marketing.
Here are some industries that efficiently reap the benefits of SMS blast:
Missed appointments are the costly nightmares of every medical representative. It causes long waiting time, rescheduling and disruption of a planned routine. The key reason for ‘’no shows’’ is forgetfulness. In the event that happens, automated SMS reminders can save the situation and reduce absence rates greatly. This is a cost-effective solution that has proved to decrease the number of patients missing their appointments up to 11%. SMS blast is also a good way of promoting health campaigns.
Food and Restaurants
Today we are dining out more than ever before. So, being aware of the best restaurant, cafe and bar offers is crucial in the planning process. SMS blast marketing is used by the food and restaurant industry to send location-based deals, special events, promotions and reservation reminders.
SMS blast serves real estate agents as a communication facilitator with prospective buyers in many ways. It helps them to share property listings with clients, make appointments, remind of appointments, send property updates and so on.
Universities and schools put SMS blast into good use by integrating it into their communication system. Text messages become an ideal means for communication between educational institutions and students, their parents and staff. Educational institutions utilize SMS blast to send admission confirmations, emergency alerts, event notifications, etc.
Test Our Text Blast Service For Free
We give you a cutting-edge text blast online service that will boost your conversion rates and increase ROI significantly. It is easy to use, affordable, full of features and effective. Try it yourself now for free and see how it really works. We provide you with an exceptional opportunity to test our service by sending five FREE text messages.
It is more than just sending texts. Our SMS blast online service offers full-scale solutions that make it easier to engage with your customers, track and improve your service. You can deliver your text messages to thousands of people simultaneously all over the globe in seconds with the best SMS blast service ever! Give it a free try now!