Bulk SMS Features

SMS Links

Including links on an SMS message can boost your marketing campaign by increasing conversion rates and website traffic. Learn more about what SMS links are and how to send them from different platforms.


SMS messages are pretty limited as far as functionality goes, though that does not take away anything from their usefulness at all. Among all the technical limitations of SMS—character count, inability to attach files and so on—there lies a very useful feature: the ability to embed a link in SMS.

SMS links can be very beneficial for your SMS marketing campaign as they are proven to increase conversion rate and website traffic.

So what is an SMS link?

SMS link is embedding certain URL link in a text message that redirects recipients to a certain website or landing page.

How to Send HTML SMS Link

SMS messages are limited to 160 characters which means that you cannot send too much information in a single text message. In most cases, it does not make much sense either to send multiple messages if the information you want to send is too long. Instead you can simply put in a link that will redirect people to a website that contains all that information.

Because web URLs can be quite long, you can try using a URL shortener (e.g. Bitly, TinyURL) to avoid wasting any additional characters. Additionally, for the best results, place the link either at the beginning or at the end of the text message so as not to mess with your text.

Unfortunately, right now SMS does not support the hyperlink function.

Therefore, you have to put the entire link in the text message for it to work. But let’s get straight to the point—how do you send an HTML SMS link?

Well, there are two ways you can do this.

The first way is through one mobile phone to another. All you have to do is copy and paste the link you intend to send in the body of your text message and send it to the recipient. It is as simple as that.

The other way is through a computer to a mobile phone. This is a bit more complicated process compared to the former. First you need to find an online SMS provider/service and register. Those usually cost money (either on pay-per-message or subscription basis). Then once you are done setting up, the process is similar to that of mobile phones. Simply copy and paste the desired URL link in your SMS message and hit the send button.

SMS Link Service

Strictly speaking, SMS link service does not exist on its own. That is to say there are no exclusive platforms that specialize in that. However, every online SMS provider can qualify as an “SMS link service” in one way or another. Basically, if you are using any bulk SMS platform, you can embed URL links in your SMS messages without any issues.

How to Text a Link with SendSMS

Including a link in text messages has never been easier thanks to SendSMS’ messaging portal. And it is quite simple too. Regardless of whether you are sending a text message to a single recipient or multiple recipients, the instructions are pretty easy to follow: select the recipients, compose your text message and copy-paste your URL in the body of the text message. That is all you need to do.

How to Send a Link in a Text Message on Android/iPhone

There is no actual difference between Android and iPhones when it comes to sending a link in a text message. In fact, it is the same process as we have discussed before. This is how you send a link via text on Android or iPhone devices.

  • Step 1. Go to the “Messages” app on your device.
  • Step 2. Select your recipient number.
  • Step 3. Compose your text message.
  • Step 4. Copy and paste the link you want to send onto the body of your text. Make sure to stay within 160 characters.
  • Step 5. Hit the send button.