Texting Statistics

Texting Statistics

Texting Statistics will give you interesting facts about SMS communications. The stats can foreshadow how successful your SMS marketing campaign is likely to be.

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As with many forms of marketing, keeping track of analytics is a good way to measure how effective and successful—or lack thereof—your SMS marketing campaign is. Texting statistics contain important metrics that you need to better understand how your SMS marketing performs over the course of the campaign. Using the insight gained from the statistics on texting, you can then tweak and enhance your strategy for the future.

Business Text Messaging

More than 80% of the customers prefer to reply to text messages from businesses and engage in conversation.

Almost half of the businesses are connected with their customers via SMS.

Almost 90% of the customers would like to use SMS to connect with businesses.

82% of text messages received from businesses are read within 5 minutes.

58% of customers suggested they would be more confident in a business if they offered SMS communication.

77% of marketers believe mobile marketing is a core part of their business.

47% of consumers said they would not like the company which didn’t offer SMS as a communication channel.

84% of consumers say that service-based messaging has an impact on their decision to choose one company over another.

67% of respondents want to receive service-based messages from Banking/Financial Institutions.

64% of respondents want to receive service-based messages from retail stores.

55% of respondents want to receive service-based messages from travel agencies and restaurants.

79% is the rate of marketers who implement mobile-specific tactics and use SMS.

75% of people wouldn’t mind accepting an SMS text message from a brand (after opt-in).

More than 50% of customers favor communicating support through text messaging as opposed to other ways of communication.

In 2 years the use of SMS marketing grew 197% as a strategy in B2B.

14 % of companies communicate with clients over SMS.

85% of consumers prefer to receive an SMS to a voice call or an email.

75 % of companies noticed they connected with customers more effectively after using SMS as a communication channel.

Almost half of the consumers like using native SMS (including iMessage and Android Messages) to text with businesses, instead of using other apps.

20% of market leaders think to practice SMS marketing more.

80% of respondents use SMS for business.

US Texting Statistics

1,084,722,222 texts are sent every hour in the US.

Americans use twice more time texting than emailing on their phones.

Americans send around 26 billion text messages each day.

On average, every American sends and receives 94 text messages every day.

The quantity of texts sent every day in America has grown by 23% since 2016.

Americans spend almost an hour a day texting.

Texting is the most commonly used form of conversation between Americans younger than 50 years old.

Texting Usage Statistics

66% of the customers worldwide use their phones to text message each other.

39% of customers use their phones to send and receive text messages.

82.1% of customers read every text message.

78.67% of female customers read every text message.

85.66% of male customers read every text message.

98% is the average open rate for SMS.

70% of customers prefer to receive service-based messages on their smartphone.

Over 35% of phone users in the world are always available by SMS text messaging.

An average response time for SMS is about 90 seconds.

82% of people keep notifications switched on for SMS messages.

65 billion messages are sent using WhatsApp each day.

On average, women spend more time texting than men.

Traditional SMS confirmation growth rates float around 65% globally.

SMS verification growth rates are around 85%.

Texting VS Calling Statistics

68% of the young population (18-29) send or read a text and 50% make phone calls.

47% of Americans at age 30-49 send text messages and 41% make phone calls.

Elder Americans prefer to make phone calls then send SMS texts 26% and 40% accordingly.

Ordinary Americans send twice more text messages then do calls.

55% of heavy text message users (50+ texts per day) say they would prefer to receive a text over a phone call.

US Smartphone owners use their devices 70% for messaging and 62% for phone calls.

Text messages have a 209% higher reply rate than a phone, email, or Facebook.

Text message answer rates are twice higher than phone call answer rates.

Texting VS Email Statistics

SMS spam rate is 2.8% compared to 53% for email.

55% prefers to receive appointment reminders via SMS vs. 35% for email.

51% prefers to receive prescription refills via SMS (versus 36 % for email).

Email open rate is 20% and the response rate is 6%.

85% of consumers prefer to receive an SMS to a voice call or an email.

Statistics Sources